Michael founded iLoveKickboxing in 2009, when he developed a unique kickboxing program that spread like wildfire through his community. He engineered incredible marketing and operational systems that helped the program flourish, but the interesting turn happened when he introduced those same systems to other fitness and martial arts centers around the country. They too saw remarkable results, and iLoveKickboxing grew, eventually becoming the titan it is today. Michael has keen insight into the fitness industry and where it’s headed, and he continually steers iLoveKickboxing in a direction that keeps it ahead of the curve.
President of FC Online Marketing.
Colleen has been with ILKB from the start and plays a key role in daily operations. Her 21-year career in advertising has provided valuable insight along iLoveKickboxing's journey to the top, and her sense of productivity keeps us on track day in and day out. She's our “productivity czar” who makes sure everyone is doing their jobs to their highest potential, and helps all of our many departments work together as a single, seamless, strong unit.
Vice President of Operations.
Ryan has been with ILKB from the start. In fact, for years prior to iLoveKickboxing's birth, he helped CEO & Founder Michael Parrella run his fitness / martial arts studios. The two have been a team for over a decade. Ryan has a hand in practically everything iLoveKickboxing does, from teaching and refining our new-member enrollment processes to training franchisees and instructors to the behind-the-scenes magic and marketing that truly makes ILKB tick. Ryan is an essential pillar of all operations, and continues to play a key role in iLoveKickboxing's growth and success.
Director of Franchise Development.
Scott has been friends with ILKB CEO & Founder Michael Parrella since they were 5 years old. While their paths split later in life, both ended up as entrepreneurs in the fitness industry, which brought them back together in 2011 when Scott joined the ILKB team. Scott was integral to the initial transformation of iLoveKickboxing from a license into a franchise. To this day he makes moves that help the company grow and tread new paths in this industry, and he introduces entrepreneurs to the exciting franchise opportunity that is iLoveKickboxing.
Director of Franchise Operations.
Vincent – or Vinny, as we call him – is our construction maverick. He's been integral to the iLoveKickboxing interior design concept, drawing digital concepts by hand as well as overseeing construction and maintenance of all corporate locations. Vinny is also the “lifeline” of new franchisees. They call, text, and email him every day to advise them on build-outs, leases, location scouts, and more. When it comes to the construction of new locations, and the maintenance of current ones, no one is more involved or apt as Vinny.
Creative Design Director.
Jessica LoRe has been with ILKB since 2011 and is in charge of powerfully representing our brand, both in print and on the web. She is the head of the design team and manages projects such as print ads, interior signage, exterior signage, Facebook advertising and more. However, her designs are not only clean and beautiful - they're crafted to sell iLoveKickboxing memberships, too.
Chief Technology Officer.
Scott Gray joined the ILKB team in 2010 and now heads our team of talented web developers and programmers. He and his crew are responsible for the intricate "under the hood" systems that power our online marketing efforts, and continually make them more efficient and effective. He and his team built our technology infrastructure from scratch that lets us be such a dominating force online.
Adan De La Cruz
Manager of Search Engine Optimization & Marketing.
Adan de la Cruz knows Google and the other search engines inside and out. He's continually making moves to ensure that our franchise websites stay at the very top of the rankings. As a result, when someone searches for kickboxing and a multitude of other keywords in a town that has an iLoveKickboxing, that ILKB location will show up first. In fact, it often shows up multiple times on the first page alone, keeping us quite a few steps ahead of the competition.
Franchise Launch Coordinator.
Ryan's job is to help our franchises be successful from day 1. He helps new locations take care of everything they need in the 60 days prior to opening, and even into their first 30 days of operation after opening too. Ryan helped open 4 of ILKB's corporate locations, and set a record for most membership contracts ever sold in a single month, at 157. When it comes to iLoveKickboxing and its industry, this highly likable guy has seen and been through it all. Now he's here to help our franchises flourish.
Director of Franchise Training.
Kelly oversees the operations, classes, and employees of 4 corporate ILKB locations. She recruits, hires, and trains each and every corporate instructor, turning them into amazing teachers and brilliant salesmen and saleswomen. Kelly also oversees ILKB's franchise coaching program, and helps franchisees implement the same remarkable systems for hiring, recruiting, and training that she helped develop at corporate.
Teresa is the face of iLoveKickboxing, and a “jack of all trades”. She represents hope, inspiration, and encouragement to our members, and regularly inspires them to stay on track and keep reaching for their goals. She also educates potential franchisees about the infrastructure and systems of ILKB, helping them make informed decisions about joining our family. But her role in the company doesn't end there. She also inspires new apparel, opens new business to business opportunities to the brand, aids the creative team in promotions, and assists in franchise training.
Nikki is the Compliance Officer and is also in charge of Real Estate. Nikki will be assisting you in shopping your territory, and assisting in the negotiation of Letters of Intent and Leases. She will also monitor your progress as you build out your location, making sure that you are 100% compliant with ILKB regulations.
Business Relationship Liaison.
Gabi was the Manager of one of the Corporate Locations and is now the Business Relationship Liaison for the company. She builds and maintains business relationships with large companies to bring brand awareness across the country. Some of the larger relationships Gabi oversees is David’s Bridal, Groupon, Yelp, Edible Arrangements, and soon to be many more. She also has a hand in coming up with Marketing Strategies/Events for the studios each month. Her main priority is to bring brand awareness and partner up with some of the biggest companies to bring a constant flow of leads into all of our studios.